99.25 or 96.25 % Loan

No I'm not kidding folks. I was watching TV last night on one of the local channels and a thirty second ad popped up for a loan company. You could borrow a max of around $5000 dollars with no collateral. The ad gave an 800 number and a quick blurb of "make sure you can pay this loan back" with really small fine print. It was on two or three times and I jumped up off the couch at one point to catch the fine print. I kid you not, an interest rate of either 99.25% of 96.25% on an "average" loan of $2,600. I'm going to watch that channel again tonight and see if I can actually READ the fine print. I wonder who will call or who is desperate enough to call......